Mental Health 360°

This project focuses on developing the visual identity and communication framework for Mental Health 360°, a nationwide initiative designed to promote a holistic and lifelong approach to mental well-being. Based on the campaign’s core pillars—awareness, integration, quality of life, anti-stigma efforts, and policy advocacy—the design system emphasizes clarity, inclusivity, and accessibility.

The goal of the campaign is to present mental health as an essential component of overall well-being and to highlight its interconnectedness with various stages of life. My role included interpreting the strategic message, shaping the creative direction, and producing key visuals and communication assets that reflect a 360-degree, patient-journey-focused approach.

The resulting design language supports the initiative’s mission:
to elevate public awareness, reduce stigma, and reinforce mental health as a lifelong commitment.