Viarte Homes

Client

Yenigün İnşaat

Service

Brand Identity

Credits

I-AM Global Team, Emre Kuzlu, Orkun Demirelli, Nalan Yenigün Eren, Merve Güner, Nebal Çolpan, Sedef Ergüneş

Details

Viarte Homes derives its name from the fusion of two Latin words: “Vi” (life) and “Arte” (art)—coming together to express a unique concept of “life shaped by art.”
Developed by Yenigün İnşaat in İzmir, this distinguished residential project brings together modern architecture, refined aesthetics, and the refreshing spirit of the Aegean to envision a new generation living space.

For this project, the brand identity was crafted to reflect the harmony between life and art embedded in the name. From the logo to the typography, from the color palette to all corporate materials, every element was designed to create a timeless, elegant, and trustworthy brand presence.

The brand language draws inspiration from İzmir’s natural character, environmental harmony, high-end living experience, and contemporary aesthetic values. As a result, Viarte Homes is positioned not merely as a residential project, but as a place where life transforms into art.